Managing a company’s online reputation management is tantamount to success nowadays. Unless you have been living under a rock, you should be well aware that our era is web 2.0. That means everyone on planet earth spends most of his time browsing and contributing information to the internet. And what else do people contribute the most? Well, ironically, it’s the stuff they should be keeping for themselves – private information.
Businesses take advantage of all those information by personalizing their advertisement. In a way, they benefit from web 2.0 because their marketing campaigns are much more powerful than they were before the internet boom. Unfortunately, it also has a side effect for them. Potential customers can very easily spend a minute or two of their time and find out the reputation of a company before they make a purchase. Hence, depending on your online reputation, web 2.0 can be either good or bad for your business.
In this article, we’re going to look why even after hiring the help of an online reputation management professionals, companies still fail to repair their reputation. This list comes from professionals who has had years of experience why it takes more than just skills and knowledge to repair a broken reputation.
Extent of damage
More than anything, a CEO’s job is to manage the overall branding of their company. Most of them have huge ego since they are at the top of the corporate food chain. They often holdout on asking for help even though it’s obvious that they have no clue what to do. That’s why it’s very common to find a company’s reputation in so much despair because of how long executives tried to fix the problem themselves.
By the time they’ve decided to let online reputation professionals take the helm, it’s likely that they just plan to throw money at it. Because of the lacklustre result of their own campaign they only allow ORM professionals assist them when they are forced by the board. By then, they usually just wish for you to make the problem go away, without having the intent of collaborating with you to make the process much faster.
Another major bottleneck that causes ORM tactics to fail is the lack of trust of executives to the professionals they hired. They aren’t part of the company, and they call themselves experts in a field that is somewhat unchartered still – that’s where the scepticisms of many executives come from.